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    Wednesday, June 18, 2008

    Skype 4.0 rocks! It feels like it's been a long time in coming and seems to want to take over the whole screen but the new functionality and particularly bringing video to the fore is great. Skype missed out on the social networking opportunity during the go-go times - leveraging the buddy list and building a more comprehensive profile might have created Facebook before anyone knew what social networking was. And whilst networking has now been done the opportunity to create great experiences and conversations around entertainment be that music, video, photos or other media and sharing that with your friends still is a prize worth striving for. I really was hoping that it would be an integral part of this release making Skype an entertainment destination rather than handy communications tool and as history shows if Skype doesn't do it somebody else will. Even so you can't argue with a company that has over 300 million registered users and $400 million in revenues that was launched less than 5 years ago...

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